Giving Compass’ Take:
· Writing for Engaging Volunteers, Kayla Matthews explains how you can use Instagram and other social media tools to spread your nonprofit’s message and impact.
· How are organization using technology to expand their efforts? In what other ways has technology helped the nonprofit sector?
While traditional methods of volunteer recruitment and fundraising remain effective, technology has allowed nonprofits to innovate new ways to attract supporters to their cause. Organizations have expanded on their previous efforts by adopting new strategies, and social media is no exception.
With its ability to capture the attention of individuals across generations, social media helps nonprofits reach their fundraising and recruitment goals in the digital age.
Instagram has become an increasingly popular choice among nonprofits, and the data supports its efficacy. In fact, approximately 26% of Instagram users earn more than $75,000 per year, and 75% take action after seeing an advertisement on the platform. If you want to recruit more volunteers or raise more money in 2019, Instagram seems like a smart choice.
Let’s take a look at how to use the platform to its full advantage. With an overview of marketing tactics and case studies from other organizations, you’ll have a more informed understanding of Instagram moving forward – from the best ways to spread your message to volunteer recruitment and retention techniques.
Read the full article about using Instragram to spread your nonprofit’s message by Kayla Matthews at VolunteerMatch.
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