The key to successful corporate philanthropy is casting aside the one-size-fits-all approach and giving in a way that is unique to each company and leader. There’s no question that writing large checks is critically important.

In the immediate aftermath of a disaster, nothing is as effective as an infusion of cash that can be deployed flexibly toward whatever officials on the ground determine is most needed.

At the same time, leaders should think about going one step further.  In addition to offering vital financial support, think about the resources and expertise that your company has to offer.

Sending volunteers to a disaster site in the immediate aftermath may not be needed, but in the weeks and months that follow, experts who can volunteer their time can make a real difference.

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