Giving Compass' Take:

• Chelsea Clinton, writing for Media Impact Funders, discusses a childhood initiative's success in utilizing television to encourage Hispanic parents to build a strong foundation of learning for their children at a young age.

• Why is TV such an effective medium for promoting change? Are you prepared to offer your support to this type of resource for improving early childhood development?

• Learn about another way to engage Latino parents to improve their children's education.

At Too Small to Fail, the early childhood initiative of the Clinton Foundation, we believe every child deserves the strongest possible start in life—with all the tools and resources available to their peers. And we believe that all parents and communities have the power to build a strong foundation for early learning. That’s why, in 2014, we teamed up with Univision— the country’s leading Spanish language media company—which shares our vision that every Hispanic child can enter kindergarten ready to learn. Over the past six years, our partnership has empowered millions of Hispanic parents with information and tools to help build their children’s early brain and language skills.

Univision has been a leader in supporting parents—leveraging its tremendous reach and trusted relationship with Hispanic audiences to help close the kindergarten readiness gap. Together with my colleagues at Too Small to Fail, Univision has worked to integrate messages and provide resources to millions of Hispanic viewers across the country, empowering parents with tools and information to help them prepare their young children for success in kindergarten and beyond.  We’ve leveraged Univision’s wide array of assets—network and cable television, radio, online and social media, on-air talent and community outreach—to encourage parents and caregivers to dedicate time every day to language-rich activities, like talking, reading and singing with their young children from birth. And, we’ve developed programming that reinforces the important benefits of bilingualism and early numeracy.

Our work together represents an especially effective example of media impact, and I’m delighted that we continue to innovate, evaluate and achieve measurable results for Hispanic children and families. We hope that other funders and partners will join us.

Read the full article about how TV is helping Hispanic families promote early learning by Chelsea Clinton at Media Impact Funders.