Since January, ImpactAlpha has brought you 222 daily editions of The Brief, with more than a thousand deals, signals, features, podcasts and guest contributions from leading lights of impact investing.

Revving up supply and demand as ‘impact investing’ turns 10 years old. A decade ago, no one had heard of AirBnB, Uber, Spotify, Instagram or Snap. Or “impact investing.”

So what can we say about Impact Investing now?

1. How much capital was pointed toward impact in 2017? The 2016 number of $114 billion, tallied by the Global Impact Investing Network, or GIIN, from 208 investors, remained a rounding error in the global financial markets.

2. Who will move money in 2018? Some are betting on family offices, which are moving to reflect the values of their clients, particularly those of the next-generation of wealth holders.

3. What do we know about financial performance? Of course there’s a spectrum, and of course “concessionary” returns are at one end. But the other end of the spectrum is not “market-rate.”

4. Measurement matters. 2017 is the year impact measurement went from an overhead cost to a strategic imperative. More than 60% of 168 impact investors surveyed measure impact because of its business value.

5. Practical solutions to impact management. ImpactAlpha’s Operation Impact series, produced with the Case Foundation, highlighted ways to add “impact” (to risk and return) in investment decision-making.

6. After the tax bill, all eyes on impact investors. Impact-oriented advisors and money managers can pat themselves on the back for moving billions; the tax code is set to move trillions.

7. Engage communities. Don’t be extractive. Balance risk and return fairly. For impact investors, engagement with on-the-ground communities and grassroots activists is essential for driving real impact and avoiding unintended consequences.

Read the full article about impact investing by Impact Alpha at Medium