Childbirth is the most common reason for admission to the hospital. And there were 3,613,647 births in the United States in 2020. But what happens to the mothers and children after childbirth?

The average American mother does not receive sufficient postpartum care. Less than half of new moms believe they are provided with enough information to remain healthy after giving birth. And with a lack of medical professionals focusing on postpartum care, new mothers must choose from one of two options: bringing their questions to doctors who are not experts in postpartum care—such as their child’s pediatrician, or handling their health concerns on their own.

Inspired by her personal postpartum experience, CEO and founder Mandy Major created Major Care to help families navigate life after childbirth and address the lack of postpartum care and resources. Through Major Care’s free MyFourth App, users receive access to guides and toolkits to help improve postpartum health and knowledge. Major Care also offers two monthly subscription options for on-demand communication with professionally-trained postpartum doulas who offer counseling on a wide range of concerns, including:

  • Breast/chestfeeding,
  • Bottle feeding,
  • Postpartum body care and healing, and
  • Emotional ups and downs.

Major Care provides clarity and knowledge in a time period mostly overlooked by traditional health care offerings. But is their model disruptive? To find out, we put its model to our test.

Read the full article about postpartum health services by Jessica Plante at Christensen Institute.