Giving Compass' Take:

• Public Interest Registry and Nonprofit Tech for Good released the Global Trends in Giving Report which also includes insight on the behavior of North American donors. 

• The report shows significant evidence that online donations are the future of giving. How will this change the philanthropic landscape as more giving goes digital? What are the implications for nonprofits and NGOs? 

• Want to read more about the global trends? Download the full report here. 

Public Interest Registry, the not-for-profit operator of the .org domain, and Nonprofit Tech for Good today revealed the results of the second annual "Global Trends in Giving Report." The report analyzes global giving through cultural, technological and geographical filters to understand how and why donors worldwide are giving to and engaging with non-governmental organisations (NGOs), nonprofits and charities.

The 2018 report reflects findings from a survey of more than 6,000 donors in 119 countries. It also includes sentiment from more than 1,000 non-donors on why they do not provide financial support to organisations around the world.

The following are insights on North American donors from the 2018 Global Trends in Giving Report:

  • North American donors are predominately female (70 percent)
  • Fifty percent of donors are likely to make donations following natural disasters.
  • Thirty-one percent of donors in the region are most inspired to give by email, followed by social media (25 percent), and have the highest likelihood to trust websites and email addresses from the .org domain (73 percent).
  • North American donors prefer to give online with a credit or debit card (60 percent).
  • Twenty percent of donors in this region have charitable giving in their last will and testament.

"No matter the region in question, data from the 2018 Global Trends in Giving report make clear that online giving is the future of philanthropy," said Heather Mansfield, founder of Nonprofit Tech for Good. "We're also seeing Millennials driving the next generation of giving all over the world, as in most emerging regions the first to come online are younger generations who aspire to connect with and make a difference in the world around them."

Read the full article about global trends in giving at Markets Insider