Giving Compass' Take:

• In this Mashable story, Nicole Gallucci highlights Instagram's recent campaign for mental health awareness and suicide prevention.

• What can other organizations learn from Instagram and AFSP's example? Where should the impact philanthropist interested in mental health begin their approach?

• To learn about eight inspiring, young mental health advocates, click here.


In honor of Mental Health Awareness Month, Instagram co-launched a powerful campaign to help raise awareness on social media.

The #RealConvo Campaign -€” spearheaded by both Instagram and the American Foundation for Suicide Prevention (AFSP,) an organization that helps those affected by suicide - encourages people to use the hashtag to share their own personal mental health experiences and speak more openly about their struggles.

Opening up on social media and using a simple hashtag might not seem like a huge step to some, but Dr. Christine Moutier, Chief Medical Officer for the AFSP, stressed that every conversation, no matter how small, encourages progress. And suicide remains one of the leading causes of death in the United States, so we must do everything we can to prevent it.

"In person and online, when we take the risk to share something deeper about our life — even exposing our 'blemishes' or imperfections, it lets other people know they’re not alone," Moutier explained in a statement over email. "Greater authenticity creates a new cultural norm where shame and stigma are removed from the conversation and people are freed up to talk about their own experiences or distress. When we talk about our painful experiences or suffering, and when it’s met with caring support, we open up a path of healing, strength and resilience."

"The truth is that everyone struggles at times. Pretending that we don't sets up unrealistic expectations of ourselves and others," she continued. "We each have a path of growing, learning and sharing that will help grow the muscle of resilience."

Read the full article about mental health awareness by Nicole Gallucci at Mashable.