Giving Compass' Take:
- Pat Gunther, from the Brooklyn Youth Music Project, shares strategies for how local charities can keep momentum moving in the right direction after COVID-19.
- How can you maintain focus on equity and effectiveness in your own organization in the aftermath of the pandemic? What can you do to support local charities in your own community?
- Read more from experts on how COVID-19 has affected the state of philanthropy.
What is Giving Compass?
We connect donors to learning resources and ways to support community-led solutions. Learn more about us.
As the country begins to reopen after more than a year of uncertainty and isolation, the need for a sense of community and belonging is greater than ever. There couldn't be a better time for nonprofit organizations to double down on their commitment to the communities they serve.
According to a recent study commissioned by Fidelity Charitable, 25 percent of current donors plan to increase their donations in the coming year and 54 percent intend to maintain their donation levels. What's more, most donors plan to support local charities. This trend presents a unique opportunity for local organizations committed to purpose-driven work to step up and lead.
For the Brooklyn Youth Music Project (BYMP), a small nonprofit dedicated to teaching and inspiring young musicians from diverse backgrounds, the inability to hold in-person rehearsals and performances caused us to think differently about our fundraising tactics — just as we were coming up on our tenth anniversary. We are certainly not alone in this situation; studies have shown that the pandemic has negatively impacted activities such as volunteering across all sectors around the world.
By changing our perspective on what's possible and staying focused on how to continue serving our community, BYMP was able to evolve and make this a record-breaking year right out of the gate. We did so by employing five principles that can help nonprofits ensure success and sustainability in even the most challenging times.
Let's keep local charities front and center by re-committing to our missions, shaking up the status quo, taking chances, assessing our results, and learning new skills. These actions will drive forward motion, keep the momentum going, and help develop new ways of connecting with potential donors.
Read the full article about keeping momentum moving forward for local charities after COVID-19 by Pat Gunther at PhilanTopic.