A survey from the Global Impact Investing Network finds that more than 60 percent of 168 impact investors queried say they care about measuring impact because of its business value.

The report on impact measurement and management suggests that impact investors are ahead of the curve in using impact data to identify and validate business opportunities (see “Racial equity is a growth market,” or “Tapping the inclusive-growth business opportunity”). Most investors measure impact to better understand, manage and report to stakeholders the effect of their investments.

Read the full article by Dennis Price about measuring impact from ImpactAlpha