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Small counties in the coastal Southeast had some of the largest population gains between mid-2024 and mid-2025 in estimates being released Thursday by the U.S. Census Bureau, mostly because of people moving from larger areas, demonstrating how movers are causing population growth.
Jasper County, South Carolina, where there’s a building boom taking advantage of the popularity of nearby Hilton Head, was the fastest-growing county in the nation percentagewise, growing 6% in the year to 38,533 people. It grew even faster the previous year, 6.9%, but another county elsewhere grew slightly faster that year — Mellette County in South Dakota.
Jasper County has seen movers from New York, Ohio, Pennsylvania and other states, with some new building aimed at retirees and some for workers at expanding factories like TICO, which makes trucks designed for nearby ports, said Eric Larson, the county’s director of development services. One new housing development, Latitude Margaritaville in Hardeeville, is for people 55 and older.
“It’s a real magnet. They’re coming from all over the place and I think they come for the recreation, the low cost of living,” said Larson, regarding movers causing shifts in population growth. “We’re excited to be that hot spot, but it has its challenges.
“We’re rising to the occasion,” he added, noting that the growth requires more transportation, water and sewer capacity.
All the 12 counties that grew 4% or more between 2024 and 2025 benefited predominantly from people moving in from other counties. Brunswick County, North Carolina, at the state’s southeastern tip below Wilmington, would have lost population instead of gaining almost 5% if it weren’t for new residents moving in. The influx erased the effects of more deaths than births during the year.
Most of those fastest-growing counties are at the outer edges of popular metro areas in the Southeast, including Kaufman County, Texas, near Dallas; Jackson County, Georgia, near Athens; and Elbert County, Colorado, near Denver and Colorado Springs.
However, four of the seven counties with the largest numeric increases had population growth that was largely driven by immigration — including Harris County, Texas, with the highest numeric growth in the nation at 48,695 in one year. Harris County includes Houston.
Read the full article about population growth in small Southeast counties by Tim Henderson at Stateline.