As colleges and universities seek more creative ways to raise money, schools like the University of Pittsburgh College of Business Administration are turning to revered faculty members for inspiration.

The recent campaign to honor 30-year Pitt Business Professor Bob Atkin through the Robert S. Atkin Endowed Fund was so successful that it surpassed its original goal ($10,000) not once, but twice, raising a total of more than $21,000 to date.

The fund provides financial support exclusively to undergraduate business students in the College of Business Administration and was established in 2016 to commemorate Atkin’s 30-year teaching anniversary and will fund scholarships for students, travel grants for career development site visits in other cities, and student program support in the form of conference fees.

Read the full article about university fundraising by Api Podder at My Social Good News.