In the nonprofit sector, the pressure for raising funds to meet demand can be intense and this is where I have seen urgency take hold.
I once worked on a crowdfunding campaign for a suicide hotline. The hotline was losing vital state-sponsored support that essentially decimated its entire operation within a few short months. Without a clear path to donors to fill the gap, we turned to the crowd. The entire organization pulled together, leveraged photography, film and story to make a compelling case and reached the campaign goal of $100,000 beating the time and money goal we had set for ourselves.
- Urgency moves people to action
- Urgency breeds innovation
- Urgency breeds true collaboration
- Urgency necessitates a structured plan
Read the full article by Saeed Mirfattah on Medium
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