Today, a Google search for news runs through the same algorithmic filtration system as any other Google search: A person’s individual search history, geographic location, and other demographic information affects what Google shows you. Exactly how your search results differ from any other person’s is a mystery, however. Not even the computer scientists who developed the algorithm could precisely reverse engineer it, given the fact that the same result can be achieved through numerous paths, and that ranking factors—deciding which results show up first—are constantly changing, as are the algorithms themselves.

You get news that is designed to be palatable to you. It feeds into people’s appetite of expecting the news to be entertaining … [and] the desire to have news that’s reinforcing your beliefs, as opposed to teaching you about what’s happening in the world and helping you predict the future better.

We now get our news in real time, on-demand, tailored to our interests, across multiple platforms, without knowing just how much is actually personalized.

Read the full article on personalization and bias by Adrienne LaFrance at Nieman Reports