Businesses seem to have a hard time getting their arms around how to think about social impact. The approach to social impact is in many cases innate to the character of an organization and can just as often come off like it’s another item on a business operation checklist.

At a human level, we seem to be pretty good at doing what comes naturally. Those individuals rescuing others from flooded homes, pulling people from earthquake rubble, helping hurricane victims or supporting important causes aren’t running a calculation of their “social impact.” They are doing what their values tell them to do. There is no ROI calculation or thoughts about how it fits their brand narrative.

Read the full article at Gartner Blog Network