According to latest numbers, 1 in 4 Americans don’t want the COVID-19 vaccine. Whether due to hesitancy, fear, mistrust or politicization, it’s clear that we’re not out of the woods yet. In this webinar—the third discussion MIF has hosted about addressing vaccine hesitancy—we heard from philanthropic leaders on the various ways they are supporting media efforts to increase vaccine confidence and access. (The first session of our Media Impact Forum focused on guidelines for developing a communications framework to address hesitancy, and the second session looked at messaging strategies from the Colorado Health Foundation, the Ad Council, and others. Watch those discussions here.)

Watch the video about promoting vaccine access and confidence at Media Impact Funders.