Giving Compass' Take:
- Bank of America and Lilly Family School of Philanthropy surveyed 1,626 U.S. households with a net worth of at least $1 million, highlighting the recent charitable habits of affluent households.
- The survey shows these donors gave a higher percentage of dollars in 2020 than in 2017. How did your giving strategy change since the events of 2020?
- Learn how to cultivate a giving strategy in 2021.
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Charitable giving by affluent Americans in 2020 averaged $43,195, a 48 percent increase over $29,269 in 2017, a report from Bank of America and Indiana University Lilly Family School of Philanthropy finds.
Based on a survey of 1,626 U.S. households with a net worth of at least $1 million (excluding the value of their primary home) and/or annual household income of at least $200,000, The 2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households (123 pages, PDF) found that 88.1 percent of respondents gave to charity in 2020, comparable to survey results from 2017 and 2015. According to the report, issues-based philanthropy is becoming increasingly important for the affluent, who were nearly as likely to base their giving decisions on issues as on organizations (44 percent vs. 45 percent), with donors ages 38 and younger more likely to be focused on issues over organizations (55 percent vs. 34 percent).
In terms of issue area, affluent households were most likely to give in support of basic needs (57.1 percent of respondents and 19.9 percent of dollars), followed by religious organizations (46.9 percent and 32.4 percent), health (32.1 percent and 4.3 percent), youth and family (29.7 percent and 2.1 percent), and animal welfare (27.4 percent and 1.9 percent). Donors also gave in support of disaster relief, including COVID-19 relief (26.6 percent and 2.7 percent), arts and culture (26.5 percent and 5.2 percent), higher education (24.5 percent), K-12 education (23.1 percent and 6.2 percent), social and racial justice causes (21.6 percent and 4.9 percent), the environment (20.2 percent and 2.5 percent), and international affairs and development (10.2 percent and 1 percent).
Read the full article about charitable giving by affluent households at Philanthropy News Digest.