A distribution solution for energy products in rural India claimed the spotlight at the Global Entrepreneurship Summit on Thursday night, when founder Ajaita Shah won the event’s pitch competition.

Emerging from a pool of 75 hopefuls, 24 semi-finalists, and four finalists, Shah was named the 2017 Global Innovation through Science and Technology Catalyst pitch competition Grand Champion during the closing plenary of the summit, which convened entrepreneurs and businesses from around the world in Hyderabad, India.

The work of Shah’s 6-year-old startup, Frontier Markets, takes place far from the shiny lure of India’s tech capital. Frontier Markets responds to the market failure to provide rural, bottom-of-the-pyramid villagers in India with access, training, and servicing for clean-energy products, Shah said during a press briefing at the summit.

The model addresses a lack of education in clean energy use, as well as a lack of trust in solar in rural markets based on inferior products purchased in the past, she added.

Read the full article about the solar startup in India that's turning heads by Kelli Rogers at Devex International Development.