World Animal Net (WAN) believes that effective advocacy is essential to the achievement of lasting social change that advances the status and welfare of animals. For this reason, we designed our Strategic Advocacy Course.

The Strategic Advocacy Course was developed over the course of more than 20 years, and represents the combined experience of both the animal protection and international development movements.

WAN’s Strategic Advocacy Course examines all aspects of advocacy work, beginning with an overview of social change, including the role of social change movements in driving change. The course then examines the planning process for advocacy, using effective strategic planning methods and tools, as well as various aspects of advocacy such as research and analysis; networking and alliances; campaigning; media and lobbying. The course concludes with guidance on monitoring and evaluation, which is needed to improve and perfect

The course concludes with guidance on monitoring and evaluation, which is needed to improve and perfect advocacy and to feed back to supporters and funders.

Read the source article at Animal Charity Evaluators