Across the United States, a new generation of civic leaders is reimagining how bookstores can serve their communities. In rural Mississippi, a former policy advisor returned home to open Friendly City Books, which now runs an annual book festival drawing thousands of readers, showing the importance of sustaining local bookstores as hubs for community. In New Orleans’s long-underserved Seventh Ward, a neighborhood native and former finance executive founded Baldwin & Co., a Black-owned bookstore pairing author events with children’s financial literacy workshops. Along the Rio Grande in Brownsville, Texas, a young engineer built Búho (“owl” in Spanish). Created in the spirit of the Junto, Benjamin Franklin’s club for mutual improvement, Bùho hosts lectures and bilingual family events that help connect people across a border city.

Community-driven bookstores like these nurture readers, foster in-person connection, and offer something increasingly rare: a physical space for gathering across generations, perspectives, and walks of life. But despite their value, most need to compete as for-profit businesses in a market increasingly stacked against them, showing the urgency of sustaining local bookstores. On the one hand, they face the size and scale of e-commerce giants, which can fulfill books cheaper and faster than any local business. On the other, they must contend with the rising cost of living and retail overhead. Despite a well-documented recovery in the past decade, the overall number of US bookstores has fallen by nearly 60 percent since the early 1990s, while recent American Booksellers Association financial surveys show indie bookstores operating on net margins of around 1 percent. Independent booksellers often accept high risk and financial strain to provide a public good, particularly in the less-affluent markets and rural places that need them most.

Recognizing this dilemma, many European countries—including Germany, France, and Italy—have passed laws that protect indie bookstores from the threat of e-commerce and create incentives for communities to invest in their stores. In Asia, the Chinese government subsidizes bookstores directly, including in rural places, while the Japanese government recently launched a task force to revive its bookstores.

Read the full article about sustaining local bookstores by William Ames at Stanford Social Innovation Review.