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Celebrity-charity strategic alliances benefit both parties in multiple ways. Very importantly, they provide established as well as fast-tracking entertainers and athletes meaningful opportunities to leverage their current and growing stature to drive support to philanthropic causes they feel deeply about. For non-profits, the benefits of aligning with celebrities can be tremendous. Aside from having the services of people who care about their causes, the charities get spokespeople who can champion their positions and are regularly instrumental in helping to fundraise.
In a study of 165 talent agents and managers, more than four out of five of them have addressed the matter of charitable giving and personal involvement with their more successful entertainment clients. Many times the agents and managers are involved with helping them identify and work with charities that are synergistic.
““However, in our experience, most importantly, what is driving the trend of more and stronger celebrity-charity strategic alliances is the power and the fame that all kinds of celebrities have, which can be leveraged to benefit causes they care intensely about.”