There’s very little that’s inspirational about sending an email these days unless you’re the sort of person that likes to add a little flare by tossing in a quote, song lyric, or even a Bible verse below your signature. Aidbox, a Swedish digital marketing company, is now competing for the space with a bigger way to uplift folks: The company has launched a banner ad service that allows email senders to add a clickable message about the charity of their choice at the bottom of each missive, which will appear alongside a corporate sponsor.

Companies should like the idea, too, because it taps into marketing dollars, not money that they might already be setting aside for charitable donations. The company won’t disclose exactly how much is donated per email sent but expects that each user will be able to generate about $20 per month of additional funding. The goal for 2018 is to raise $5 million for various cause groups. As the dealmaker and platform provider, Aidbox, which is for-profit, charges companies 50% of the total money collected.

Read the full article by Ben Paynter about charity donations source article at fastcompany.com