Giving Compass' Take:

• Daymaker is a giving platform created in 2015 that donates to kids, helping children engage with philanthropy at a young age. 

• How can family foundations utilize this platform? How can Daymaker help with aligning your entire family's charitable goals?

• Read more about family philanthropy: giving at all ages. 

When you give kids cash, they tend to sock it away in a piggy bank in order to buy something special someday. Which means most probably don’t consider that those funds could actually go toward charity instead of consumerism.

Part of that may be a marketing issue: Children see commercials for things they want all the time. But at the same time, early lessons in selflessness aren’t always super personal either, something known to be a key factor in whether donors feel satisfied and form giving habits. UNICEF’s trick or treat program with little orange change boxes may raise gobs of money, but the kids participating don’t see the resulting change directly. It’s hard to envision what someone dropping quarters in those slots really means.

Daymaker, a giving platform that started in 2015 has their own marketing tactic aimed at reversing that. The company targets grownups to give gifts to kids in need with an obvious extra sell point: For parents, this could be a teaching moment for their own kids, who can be easily involved in the very transparent process.

Read the full article about Daymaker and kids giving to kids by Ben Paynter at Fast Company.