Giving Compass’ Take:
• Lee Mannion reports that Fatima Nassar created an app called Yummy that connects individuals with women who want to cook and sell their food via the app.
• Currently only one in every four women are working in Libya. How can this app generate more encouragement for women to enter the workforce?
• Read a little more about the plight of Libyans as they to escape their own country from violent militias.
Fatima Nasser’s new business had barely got off the ground when she was accused of being a foreign spy for giving women employment opportunities in Libya, her war-torn home country.
The accusation was a measure of the opposition working women face in the conservative Muslim country, which has been in turmoil since a NATO-backed revolt toppled long-time leader Muammar Gaddafi in 2011.
Just 1 in 4 Libyan women is employed, according to World Bank data — a situation Nasser, 21, hopes to change with a new food delivery app that allows them to earn money from their own kitchens. The app, Yummy, connects women who cook at home with customers wanting to order food, in much the same way as Uber connects private drivers with would-be passengers.
She now has 300 cooks ready to start work, having trialed the service successfully with 20 in the southern Libyan city of Sabha — among them 26-year-old Ekhlas Ekrim. Ekrim has been cooking and selling her food on Yummy for four months in Sabha, where a lack of security and ongoing fighting between rival armed groups have prevented her from going out to work to earn much-needed cash.
“Culturally it’s maybe not as appropriate for women to work outside the house. An app like that could circumnavigate some of those issues,” said MEDA director Adam Bramm. Last year Yummy was one of three winners of the nationwide Enjazi competition, which aims to encourage entrepreneurship to help diversify Libya’s oil-dependent economy.
Read the full article about Yummy by Lee Mannion at Global Citizen.
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