Giving Compass' Take:

• Andrea Barrack, Vice President of Global Corporate Citizenship at TD Bank, discusses with TriplePundit how the company will execute corporate citizen initiatives through its Ready Commitment program.

• How can philanthropists inspire financial institutions to commit to CSR initiatives? 

• Read about how to stay relevant through CSR. 

The financial services industry is one in particular where a commitment to a triple bottom line is most critical. In leading up to 3BL Forum: Brands Taking Stands – The Long View, later this month, TriplePundit sat down with Andrea Barrack, Vice President of Global Corporate Citizenship at TD Bank, to talk about the stand that TD has taken to be the best corporate citizen possible.

Barrack shared the process of creating and implementing TD’s sustainability platform and why a well thought out corporate strategy is no longer a nice to have, but a core business initiative.

TD Bank is one company that says it has taken changing consumer expectations to heart and is addressing them through its Ready Commitment, an initiative designed to support a more inclusive tomorrow. The Toronto-based retail banker is investing CAD$1 billion (US$770 million) toward communities in four focus areas that support change, nurture progress and contribute to making the world a better more inclusive place.

What’s most compelling about TD’s Ready Commitment is the process the bank used to design a platform that would be most impactful for its stakeholders. Barrack explained that the Ready Commitment was designed based on extensive external research highlighting the concerns of its communities and customers across North America. “There is a bit of trepidation about the future,” Barrack explained.

"We have both a business interest and a moral interest in making sure that people feel secure. In that, we take both the short-term and long-term view. The short-term includes financial education, as well as affordable housing. Over the medium-term, we are looking at income stability and how do we help people to better prepare for the changing nature of work and what that’s going to look like."

Read the full article about TD Bank by Laura K. Wise at TriplePundit