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Now in its third year and as a spate of accusations of sexual assault have swept through the aid industry and beyond, the United Nations-led HeForShe movement, which calls on men to publicly pledge their support for gender equality, is at a crossroads.
Devex spoke to U.N. staff and gender experts to find out what the movement has achieved so far and how it can develop beyond its catchy hashtag to ask more of its male supporters, including calling on men to speak up against sexual abuse and harassment, and drive progress toward the Sustainable Development Agenda.
Launched by British actress Emma Watson and then U.N. Secretary-General Ban Ki-moon in 2014, HeForShe represented the first global effort to actively include men and boys as change agents for gender equality at a time when most gender programs were only targeting women.