Giving Compass Take:

• In this Medium post, economist and SEO expert Sammy Mwatha explains the benefits of blogging to draw attention to your organization's cause and raise awareness around vital issues.

• Not all posts will gain traction, but practice does make perfect. The takeaway here is to hone in on a message and find a compelling way to communicate the narrative online.

• Here are some ideas on how to strengthen your nonprofit blog posts.

Perhaps your charity needs to get and also retain more donors. Do you want your existing donors to upgrade their support? Do want people to talk about your nonprofit organization? One of the absolute best ways to get people to visit your nonprofit organization is to get them talking. If you blog about something that evokes a certain feeling inside of them and leaves them feeling like they simply HAVE to say or DO something, you’ve written your blog article in the best manner it could possibly be written.

The main goal of a nonprofit organization is to inspire people to take a stand and make a change. It is supposed to evoke emotion in people in such a way that they feel so inclined to support the organization and/or to go out and advocate a particular social cause or point of view.

Read the full article about blogging for your charity organization by Sammy Mwatha at Medium.