There are so many people out there who want to make a difference in the world. Your nonprofit is a vehicle for them to do just that.

So why can it be so hard to get people (or foundations) to open their checkbooks?

One reason comes down to a simple word… trust. If they give you their hard earned money, how can they trust it will do the most good? How can you show potential donors why your organization is the perfect vehicle to satisfy their desire for impact?

Is it simply about providing more data? Showing a graph of donations spent on programs versus overhead? (Hint… it’s not).

Phil Buchanan, founding chief executive of the Center for Effective Philanthropy (CEP) tells us that defining high performance within nonprofits has a bit of a template.

In this podcast hear more about strategic giving and why you don’t necessarily need to be business savvy. Learn how you can achieve long term flexible commitments in an organization and communicate effectively so donors are confident they will see their dollars go farther.

Listen to the podcast about why people don't donate with Phil Buchanan and Joan Garry at Joan Garry Nonprofit Leadership.