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Giving Compass' take:
• Ingrid Lunden shares how Facebook is pushing to provide more services for nonprofits of all sized through targeted free products, including Workplace for Good.
• What are the tech needs of nonprofits? How do apps like Workplace for Good play into larger tech strategies for non-profits?
• Find out how digital tech is transforming social innovation.
Workplace is making a push into the non-profit segment. The enterprise communications app from Facebook — which competes against the likes of Slack, Hipchat, and Microsoft’s Teams — is launching a new tier of the product called Workplace for Good, which will let non-profits use the product for no fee.
To be completely clear, Facebook has never charged non-profits to use Workplace, and it’s already used by over 2,500 of them out of the 30,000 or so organizations using Workplace. The ranks include Oxfam, Save the Children, and many educational institutions, who use it to link up their employees, contractors, students with teachers, stakeholders in their groups and more.
Facebook is going to be making a bigger push to open the product up to charities, educational institutions and non-governmental organisations, regardless of their size.
Pricing for regular, for-profit businesses is on a freemium basis, with a premium tier that gives access to some 52 apps and services starting at is $3 per active user, per month up to 5,000 users.
Facebook been increasingly focused on non-profits and how it can work with them in recent times. The company now has a fundraising platform that they can use to collect money for charitable causes, and most recently it has been promoting it by encouraging people to raise money for causes on their birthdays and other occasions.
Read the full article about Workplace for Good by Ingrid Lunden at TechCrunch.