At Work for Good, we’re committed to helping businesses make the most of their giving. Our online platform makes it easy for businesses to give in a way that is good for charities, and for business.

Here are our top tips for making the most of your giving:

1. Make it visible

If you don’t tell anyone about your giving, you won’t see a benefit. Make a public pledge and share your giving stories.

2. Link giving to how you do business

A one-off donation is great, but giving can be so much more powerful if it’s built in to how you do business. Giving that’s connected to sales or business performance sends a clear message that you’re a business making a difference every day of the year, not just at Christmas.

3. Inspire others

Get your clients or team involved in choosing the charity. The more they feel part of the story, the more excited they’ll feel about working with you.

4. Be tax efficient

Giving through your business can be much more tax efficient than giving personally.

5. Choose a charity that tells a story

Who you give to, says a lot about who you are.If you’re local business, supporting a local charity can help deepen connections with your community. Or choose a charity linked to your business purpose, or has personal meaning close to your heart.

Read the full article about giving strategies for 2018 from Work for Good at medium.com.