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Aquaculture has its own unique sustainability challenges. The most direct concern is the feed used in aquaculture, which accounts for 40-70% of production costs and places heavy demands on wild fisheries, a primary source of current feeds. This can deplete natural fishery populations and is an expensive component of establishing, operating, and growing an aquaculture farm. By incentivising the creation of replacements for wild fish in feed, aquaculture could become significantly more sustainable, nutritious, and profitable.