We recently completed a unique study to explore the drivers of stronger donor intentions and behavior. We wanted empirical evidence to help guide non-profit organizations to focus on the most important characteristics of their fund-raising appeals and solicitations.
These insights will help non-profits improve their future fundraising appeals and communications:
  1. Communicating mission performance is necessary, but not sufficient to drive donations.
  2. Donation behavior is driven most strongly by personal and emotional connections, and a sense of urgency.
  3. Only a small percentage of donations come from people who were not directly solicited. Even people who intend to donate need to be solicited.

Read the full article on successful fundraising at Sector3Insights