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Any change in presidential administration is bound to cause changes in national philanthropy, but there hasn’t been an effect like this in recent memory. With the election of President Donald Trump and associated cabinet picks, philanthropy has seen explosive and immediate changes. While we frequently compile yearly trends, it must be said that this year is different from any in recent memory. With that in mind, there are a few key trends to pay attention to in 2017 to get the most out Corporate Social Responsibility.
Here's a sneak peak, to see the remaining trends click the link below.
#1- Constitutional Rights Groups are Trending Up
On both sides of the political spectrum, individuals are taking a stand for their rights under the constitution. Their concerns include free speech, free press, the separation of church and state, equality, privacy rights, the right to assemble and protest and more.
For example, the American Civil Liberties Union (ACLU) received $7.2 million in the first five days after the election. In comparison, after the 2012 presidential election, the ACLU received $27,806 in the same amount of time. These donations could be increased even more if companies and employees work together to support causes.
Tip: Find out which constitutional rights groups are active in your community and offer employees opportunities and incentives to get involved.
#2- Women Lead the Charge in Donations
As of 2016, only 4% of Fortune 500 CEOs were women. However, women control about 51% of American personal wealth, which is about $14 trillion. It’s expected that they will control $22 trillion by the year 2020. Many women who feel their rights are being threatened under the new administration are taking a stand for what they believe in. That means an increase in donations, an increase in participation and an increase in CSR organization.
After the 2016 election, for example, Planned Parenthood reported receiving donations at 40x their normal rate, showing that those women who oppose the new administration are willing to put money into the cause.