Giving Compass' Take:
- Jeff Schmitz explores why companies should be transparent about their philanthropic activities and pursuits and promote social impact efforts.
- How does your company communicate its philanthropic goals and CSR programming? How can you help companies engage in meaningful CSR?
- Learn more about why corporate philanthropy matters.
What is Giving Compass?
We connect donors to learning resources and ways to support community-led solutions. Learn more about us.
We can do something every day to help improve the well-being of those with whom we’re connected. It doesn’t always have to be a grand gesture. Giving employees a few paid days off to volunteer for the organization of their choice can be just as impactful as a direct financial donation. However, it’s important to give your time, money and resources to the right organizations — and to give back in a way that is aligned with your company brand and values. Philanthropic activities are often scrutinized by internal and external stakeholders — including current and future employees, customers and partners — so it’s important to fully vet organizations and programs before making contributions of time or treasure.
In fact, taking a highly strategic approach to charitable giving is a best practice I’ve learned in recent years. Focus your philanthropic efforts on a few select areas that align with your core values and augment your other corporate social responsibility (CSR) initiatives. Identify and commit to non-profits that have a demonstrated track record of community impact, and solicit input from your employees. Supporting organizations that align with your efforts related to inclusion and diversity will make it easier to rally support when needed. This also makes it easier to manage your contributions and report impact and allows you to create both consistency and flexibility in giving.
For example, our company primarily supports initiatives centered around science, technology, engineering and math (STEM), as well as education and health care, because these pillars are tightly aligned with our brand and our areas of expertise. We don’t decline opportunities to help in other ways when there is a demonstrated need, but we do evaluate each proactive and reactive opportunity through this lens to help ensure our donations primarily benefit those to whom they are promised.
Read the full article about company philanthropic activities by Jeff Schmitz at Forbes.