Nonprofit leaders everywhere struggle daily to search for the money they need to sustain their organizations, which are solving massive social problems like climate change and global poverty. In fact, an overwhelming 81 percent of nonprofit leaders identify access to capital as their most pressing problem. What most nonprofit leaders don’t realize is that fundraising doesn’t have to be a one-man show.

Find people who are invested in your cause. When recruiting champions you shouldn’t have to pull teeth or ask twice. Your champions should be like-minded individuals who care about the issues you are tackling and want to help.

Help your champions set goals. If you want people to step up on your behalf, you have to be clear about the expectations. When you set goals for your champions, know your audience and their capacity so that you are realistic about what they can achieve, even if it means starting small.

Provide fundraising training. Most people do not have a background in fundraising, but that doesn’t mean they can’t help. With the right training, anyone can raise money for you. Host a session where you bring in an expert fundraiser to teach your champions some of the tricks of the trade, such as how to create a donor prospect list, how to organize a fundraising event, and how to make an "ask."

Support your champions. This could mean providing a sense of community by hosting get-togethers so that your champions can share with each other what’s working and what’s not, or by inspiring them with regular updates from the field as we saw in the case of Room to Read at their annual leadership conference.

Read the full article on ways to get people to raise money for you by Kathleen Kelly Janus at BRIGHT Magazine.