Following is an open letter to Jeff Bezos in response to his request on Twitter last week for ideas on how to shape his philanthropy. The letter is from Gabrielle Fitzgerald, founder and CEO of Panorama, which works with donors and nonprofits on measurable strategies that produce social change. She has also held leadership positions at the Gates and Paul Allen foundations.

Interested in reading more articles like this? Visit this selection on Giving Compass. 

You can also weigh in with your views on his question about whether to focus more on urgent needs or long-haul solutions to problems.

Dear Mr. Bezos,

It’s terrific that you are thinking about getting into philanthropy. The world today faces a huge number of problems that could use a new way of thinking about how to solve them, backed by money to get it done. And if you do it right, you will find it even more rewarding than your businesses.


Gathering ideas through Twitter is a creative and attention-getting way to collect input into how you approach philanthropy. The thousands of responses to your tweet range from thoughtful programs to personal pleas for help. But what you ultimately choose to spend your philanthropic capital on should be a much more personal decision and merits more than 140 characters.


Amazon transformed the way the world shops. Blue Origin is making space travel a reality. You should bring the same vision, ambition, and passion to your philanthropy.


You cited Mary’s Place, a wonderful shelter for women and children, as an example of how great it would be to help people today. But Seattle is struggling with an increasingly visible homeless problem that is dividing communities over how to manage tent cities and handle related problems, such as drug use, mental illness, and crime. There is a deeper challenge here that cities need help in solving.


You can achieve swift and satisfying results if you focus on short-term impact, but I predict you won’t be satisfied with quick-fix solutions, as important as they are to the people who need them. You will want to solve the underlying, long-term problem.


I recommend taking on a challenge where you can do both at the same time.


For example, there is a group of horrific diseases that plague more than 1.5 billion people living in the poorest of countries. Often transmitted by mosquitoes or worms, they are appropriately called "neglected tropical diseases" because people in wealthy countries aren’t affected and pay little attention. Can you believe leprosy still exists?

Many of these diseases have effective treatments, but they are not getting to those who need them. If you were to choose this as an issue to focus on, you could go for the immediate satisfaction of delivering medicines that would cure people today. Yet there is a need for long-term solutions as well.

Want to read more on Jeff Bezos and Philanthropy? Check out this article on the 5 things Bezos needs to know before giving away billions.

Read the source article at The Chronicle of Philanthropy