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Patagonia is giving customers a new and convenient way to take part in environmental activism.
The outdoor clothing company has launched Patagonia Action Works, a digital platform that informs people of local activism opportunities in the categories of land, water, climate, communities, and biodiversity, so they can easily take action and help preserve the planet.
Patagonia founder Yvon Chouinard explained that Patagonia Action Works was inspired by recent setbacks in the fight for environmental protection.
"Patagonia's reason for existence is to force government and corporations to take action in solving our environmental problems," Chouinard emphasized to customers.
With Patagonia's new platform, getting involved is as simple as visiting the Action Works website and typing in your city and state.
The company will present you with a variety of nearby events, petitions, volunteer opportunities, and local causes in need of donations, so you can easily find the issues and actions you want to pursue.
Read more about Patagonia's goal to help the environment by Nicole Gallucci at Mashable