Even though the public has become better educated about the benefits of breastfeeding, there’s still a social stigma attached to doing it in public. It’s 2018, and far too many people can’t stand the sight of an exposed breast in public. For some women, performing this most basic expression of love can feel like an act of social defiance.

An ad by Gap for its new luxe line, Love by Gap, is earning praise from mothers for helping to “normalize” breastfeeding. The ad features model Adaora Akubilo wearing a Gap sleep shirt breastfeeding her 20-month-old son, Arinze.

The breastfeeding photo came out of a happy accident during the shoot. Akubilo asked for a break because her child was hungry. When she began feeding, the photographer asked if he could take some shots, and she obliged. The tender photo ended up being the one used in the ad.

Read the full article about GAP's breastfeeding ad by Tod Perry at GOOD Magazine.