I work for Compassion in World Farming and I run the Friendly Food Alliance, which is focused on reducing the numbers of animals in companies' supply chains.

One strategy that we use to achieve that end is to convince companies to offer more plant-based options. There are a lot of other strategies we use. For example, we try to convince companies to offer more blended products that have a certain percentage of animal protein and another percentage of plant-based protein, or to do other things, like reduce food waste.

After we work with them for a year on these strategies, we plan to award companies that are willing to commit to actual reduction targets in the number of animals that are in their supply chain. So, that's just a little bit of context on the work that I'm doing.

Read the full article about farm animal welfare at Effective Altruism.