In the complex landscape of charitable work, older adults often remain unnoticed, overshadowed by more prominent causes. This group, vital yet frequently overlooked, faces significant challenges, including social isolation. Through my engagement with various health-focused initiatives, I've observed the pressing needs of this demographic.

Recent polls by the University of Michigan's National Poll on Healthy Aging from 2018 to 2023 highlight a concerning trend: Older adults experiencing isolation, a lack of companionship and infrequent social contact are linked to poorer physical and mental health outcomes, underscoring the urgent need for targeted support and intervention. This oversight raises the question: Why is this demographic not more central to our philanthropic efforts?

I believe the answer lies in a confluence of societal, communicative and systemic gaps. Gerontology, the study of aging, encompasses both the sociological and biological challenges this population faces, suggesting a need for comprehensive, systematic strategies to address their specific needs.

As someone deeply involved in regenerative science and health systems, I advocate for a nuanced approach in our philanthropic strategies, particularly urging nonprofits that already have health-related mandates, even if indirectly, to consider incorporating support for older adults into their CSR initiatives. This inclusion not only aligns with broader health goals but also addresses a critical area of need that harmonizes with our larger mission to enhance human well-being.

CSR initiatives that pivot to include these overlooked groups can significantly impact both the community and the corporate culture. Companies centering their CSR efforts on older adults not only underscore the value of this group but also nurture a workplace atmosphere rich in empathy and accountability. This strategy stands as a guiding light, demonstrating to the wider society and future generations the significance of inclusivity and backing for every segment of the community.

How, then, can business and CSR professionals further engage with and support aging populations? A multifaceted approach is key.

  • Reevaluate nonprofit partnerships.
  • Engage in direct dialogue.
  • Promote innovative discussions.
  • Provide digital solutions.

Read the full article about aging and elderly populations by Kevin Xu at Forbes.