The Guardian, the British newspaper that has dramatically heightened its international profile over the past few years, is following the lead of other revenue-challenged newspapers and diving into soliciting philanthropic support.

The Guardian had already been receiving funding for some of its reporting but Rachel White, the president of theguardian.org, said the new

“charitable status would make it easier for more organizations and private individuals, who might otherwise feel conflicted about contributing to a for-profit newsroom, to donate,” according to the Times.

The Guardian itself has already received support from the Bill & Melinda Gates Foundation, the Ford Foundation, and the Rockefeller Foundation to help fund its reporting. Philanthropy now makes up only a small portion of the company’s revenues of $276 million, and it is not exactly new or undistinguished as a nonprofit endeavor.

Read the source article at nonprofitquarterly.org