Nonprofits and for-profits alike are still searching for a strong business model for investigative journalism. Generally speaking, as current models remain in flux as they evolve with their environments, walking away from a potential revenue source would be unwise for an entity like the NYT.

We are setting our sights high. Even with the strength of our business and the size of our newsroom, there are opportunities to extend the reach and impact of our journalism with additional support.

As the Times begins its internal and external dialogue about nonprofit funding opportunities, as well as the attendant legal and ethical considerations that Warren discusses in his well-sourced article, it may need to also face challenges to its growth that money alone cannot overcome. The long and slow decline of the traditional for-profit news publishing business model is a familiar story and research shows that most readers today simply seek affirmation rather than objective news.

Read the source article at nonprofitquarterly.org