Giving Compass' Take:

• The Good Food Institute’s Bruce Friedrich talks about the options that may convince consumers to eat with the planet’s health in mind...such as clean meat. 

• Clean meat is created without killing animals, has a low impact on the environment, and could potentially solve world hunger issues, if scaled at low costs. The question is: Will consumers embrace it?

• Here's an article on the future of clean meat. 

On “Food Talk with Dani Nierenberg,” Bruce Friedrich, Executive Director at The Good Food Institute (GFI), talks about meeting meat-eaters in the middle—with meat-like or environmentally-friendly options to replace some of their daily diet choices. “There is something about eating… that people will vote in the right way—but when people are actually in the grocery store, they’re in the restaurant, they’re continuing to buy meat,” says Friedrich. “Most people just aren’t going to change unless we make it easy for them.”

GFI coordinates with scientists, investors, and entrepreneurs to support clean meat and plant-based alternatives to animal products. Friedrich notes that with raised meat requiring large amounts of crop and water inputs to feed animals, clean meat is a more efficient option, as food producers feed meat cells directly. “[Clean meat] requires much less water, 99 percent less land, and is expected to create 95 percent less climate change to create the same product,” says Friedrich.

Read the full article on cultivating clean meat by Katherine Walla at Food Tank.