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The Guardian is pushing harder into philanthropy as it — like other news publishers — struggles to find a profitable model for news online.
The U.K. publisher announced that it’s launched a new nonprofit, at theguardian.org, to raise money from people and foundations to support its journalism. The nonprofit has raised $1 million in grants since it was quietly founded late last year, from groups including the Skoll Foundation to support coverage of climate change, Humanity United to cover slavery and Conrad N. Hilton Foundation to support reporting on early childhood development. That’s part of $6 million the nonprofit has raised in the past year in multiyear commitments.
Rachel White, global evp of philanthropic and strategic partnerships and president of theguardian.org, said the creation of the nonprofit will make it easier to raise money from big foundations and smaller ones that only make contributions to tax-exempt organizations.
“It’s exciting for the potential it holds, and if it can serve as a model for the industry that could be replicated, we’d be happy to see that happen, too,” she said. “We’re all struggling with the same challenges.”