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Men, we have a problem. Well, we have a number of problems but for the purposes of this article let’s keep it simple. Our research Insights into charity fundraising released last week shows that women say that they are more likely to give to charity, give to more charities, and give more often.
In fact, the results of the work carried out by YouGov, show that across the board women are more likely to take charitable activities or be engaged in causes: they’re more likely to donate, volunteer, sign a petition, buy goods from a charity shop, visit a charity’s website or show support through social networking.
Charity Commission research shows that on every question related to trust and confidence, women give higher scores than men. Women also are more likely to think that charities play an essential/very important role in society than men (72 per cent to 66 per cent), and a higher percentage of women say that they have either used a charitable service or received support from a charity.
There are some brilliant examples of charities working to engage and fundraise from men. Prostate Cancer UK is one such example. They have unashamedly revamped their brand over the last four years to make it more ‘masculine’ and, while not targeting men to the exclusion of women, have appealed more to a male audience. The results speak for themselves as they have seen a threefold increase in income over the last five years.