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Thinking about entering the world of Twitter, but not sure whether it’s a good use of your time? Not sure what to tweet about, who to follow, or how to measure and maximize the value of your time spent on social media? In this month’s edition of Family Giving News, we’re delighted to share the perspectives of family philanthropy leader @KateWolford, long-time president of the @McKnightFdn.
Social media can be an additional useful way to engage with current or potential grantees, stakeholders, and the general public. It’s not a substitute for strong individual relationships and deep dialogue between foundations and grantees. Foundations still need a one-stop organizational website through which grantseekers can find clear information on the foundation’s mission, goals, strategies, what it will or won’t fund, its application process, etc.
Taking advantage of as many communications tools as we can use well and cost effectively can enhance our transparency, accessibility, and ability to share knowledge and perspectives in our fields of interest.
Read the full article about family philanthropy and social media by Kate Wolford at National Center for Family Philanthropy.