Giving Compass' Take:

• Basil Sadiq, writing for VolunteerMatch, discusses how organizations can utilize key marketing strategies to engage with millennial donors and volunteers. 

• How do you find out about volunteering opportunities in your area? How would you identify organizations that you want to work with?

• Learn more about millennial donors.

We know it’s easy to get overwhelmed when trying to build an online campaign. The technology itself can be confusing ?and the number of choices and platforms vast. In this post, we’re sharing four marketing strategies that nonprofits should keep in mind to get their cause in front of millennial donors and volunteers. We’ll share what they are, why they work, and how you can get started. Marketing to millennials doesn’t have to be hard, just focused.

Intent Marketing. According to WordStream, intent marketing is any kind of marketing that aims to meet an end user or prospect’s intent (i.e. what they really want or need in that moment). The focus of intent marketing is to leverage your nonprofit’s work as the answer to people’s questions on Google. With free tools at your disposal, such as your nonprofit blog, website SEO, and/or Google AdWords grant, you can incorporate specific, relevant keywords and questions into your content that will increase website placement and searchability.

Site Retargeting. The idea is simple: site retargeting is a form of online advertising that can help you keep your brand in front of bounced website traffic. This ad spend focuses on attracting users who are already familiar with your brand by placing ads in front of visitors who are familiar with your site.

Ad Placements. Placing the right editorial content, video, and audio on popular channels such as Hulu, iHeart Radio, Pandora, Spotify, and Upworthy — places where millennials frequent on a regular basis — enable nonprofits to speak directly to millennial viewers as they are engaged online and in real-time.

Content Publishers. Popular social media channels allow you to place ads in front of millennials on the networking platforms they engage with most. And while 41% of millennials use Facebook every day (higher than any platform), social media apps like Instagram and Snapchat are increasing in popularity.

Read the full article about how to engage millennial donors and volunteers by Basil Sadiq at VolunteerMatch.