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Introducing AGAATI, a San Francisco based, sustainable and contemporary women’s brand from India. Their ethical and accessible collections are completely handmade by weaving artisans in cities such as Jodhpur and Varanasi, utilizing traditional weaving techniques that go back thousands of years, even pre-Mogul times!
Here is their story:
The seed for my sustainable clothing brand was born in Parsons, New York, where I studied zero waste design led by Timo Rissanen, who had tremendous knowledge and experience in this field. The experience from the research, findings and creative process opened my mind to look at design and the impact a business has on community and environment in a completely different light. I realized how challenging it is to choose the right raw material consciously, how our design thinking and implementation impacts nature and the people we work with.
It is not always about money, it’s also about what you give back with what you make.
From runway comparable, ethically made collections, to economic opportunity available to a community of artisans simply without work in their own country, due to fast fashion and a decreasing demand for quality, hand loomed items, the AGAATI story incorporates social, economic and environmental goodness and it is truly inspiring.
Read the full article about AGAATI by Jazzmine Raine at Causeartist