Giving Compass' Take:

• Author for Bright Minds discusses a Deloitte survey on millennials, and how they appreciate companies that are authentic about their philanthropic pursuits. 

• Why do millennials value corporate social responsibility initiatives? 

• Read about the differences in how millennials feel about charity compared to the previous generation. 

Bright Minds is a weekly book club of sorts, in its fourth week, where one Bright Funder selects a topic/article at the beginning of the week for the team to read. We debrief at the end of the week, discussing the themes, its impact on the industry, and how Bright Funds solves for/can solve for that.

Last week’s discussion centered around a recent global survey conducted by Deloitte. The survey focused on millennials, their concerns for the world, and how they want their employers to support them. Here are some key takeaways:

Talk it Out

Millennials rated a 5/10 for motivations of companies that give back. Clearly there is an opportunity for better communication about philanthropic intentions.

Be Real With Employees

78% of millennials think business can be a force for good. And while the word ‘authentic’ gets thrown around like crazy these days, it is needed in this instance. Employers must approach corporate philanthropy with sincerity, rather than simply trying to appease employees.

As someone who worked for a major corporation, it is frustrating when workplace giving is insincere. It comes off self-serving and dilutes the value. To avoid these situations, companies can develop unique, and ongoing giving programs that will inspire and empower, and not seem forced or soft.

Read the full article about millennials at Bright Minds