What is Giving Compass?
We connect donors to learning resources and ways to support community-led solutions. Learn more about us.
Giving Compass has always set out to be an all-in-one platform to help donors learn about issues, get involved, and give to organizations, but the need for a trusted, go-to resource became even more clear this year.
In March -- as COVID-19 began to affect the U.S. -- we partnered with the National Center for Family Philanthropy to vet and build a directory of more than 600 COVID funds serving communities across the country and addressing a range of challenges caused by COVID-19.
By May, we saw a 200% month-over-month spike in site traffic, peaking at 82,000 monthly visitors.
In early summer, as the Movement for Black Lives protests gained traction, we quickly responded with a resource guide to help donors understand the issues connected to institutional racism against Black communities. By June, we launched 12 topic guides, including one focused on racial equity. It ranks #2 on the site, only preceded by our COVID-19 topic guide. Finally, we knew donors wanted to give in this moment, so we curated issue funds that specifically serve BIPOC communities.
In partnership with the Raikes Foundation, Giving Compass has evolved from a minimal viable product to a scaled online destination connecting donors to information to unlock their generosity. With our deep catalog of vetted resources aggregated in one place, we’re able to respond quickly to critical events and guide donors toward effective solutions.
Amid so much uncertainty, we wanted to be crystal clear with donors on where we stand. This year, we deepened our focus on lifting up impact-driven philanthropy so users can have trust in our curation and vetting process, resources, and partnerships.
Read the full report.