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Giving Compass' Take:
• Forbes profiles Benevity, a Canadian-based company that helps corporations improve opportunities for employee giving and volunteering through tech solutions.
• It's clear that Corporate Social Responsibility is on the rise. How can the nonprofit world and other entrepreneurs learn from Benevity's efforts to scale in this area?
• Here's how to turn passion for social impact into true CSR expertise.
One of the biggest tectonic shifts happening in the corporate world right now is the hunger amongst employees to work for companies that have a higher purpose. According to a 2014 IBM Institute study, across all age demos the second highest career goal listed (after making a positive impact on their organization) was the desire to do work that laddered up to social and environmental goals ...
In addition to the products or services of the companies having a positive social impact, one of the best ways to fuel purpose and meaningfulness has been via employee engagement programs, which provide opportunities for fundraising or volunteering. But for giant global companies with hundreds of thousands of employees, providing a consistent yet authentic experience requires using new models and technology platforms that give opportunities for impact at scale.
Canadian-based company Benevity is one of the companies that have innovated to meet this need: with a diverse mix of blue chip companies like Apple, Samsung, SAP, Coca-Cola, Prudential and more, it’s suite of technology products specialize in giving companies online workplace giving, matching, volunteering and integrated grant management solutions. One of the first certified B Corps in Canada, Benevity’s scale is quite staggering: the company has over 2 million users around the world, has processed over 2 billion dollars in donations and 10 million hours of volunteering time to almost 150,000 charities, and boasts almost 2 million charities in its database. The software is now available in 17 languages showing the global appetite for goodness.
Read the full article about employee purpose as competitive advantage by Afdhel Aziz at Forbes.